6 - Figure Ring Club

My Ambit Secrets – The Ten Communications Qualities – Part 6

My Ambit Secrets – The Sixth Communication Quality – Make Sure Your Body doesn’t distract the Prospect

We continue my Ambit secrets from the Ambit Pro Inviter Series where I train on the “how to” of the ten communication qualities.  The sixth communication quality is:

Make Sure Your Body doesn’t distract the Prospect

 Many things you do will distract your prospect from hearing the content of your message.  By the time you finish reading this post, you will be able to answer this question: What is the number one reason trade show attendees gave for not buying at the show?  You will also have a better knowledge about how your body can distract your prospect(s) from taking action:

In our Ambit Pro Inviter Series, I share more great Ambit secrets about how your body can distract your prospects.  I will discuss some of those here. 

First, there are things that you may be doing to distract your prospects.  Chewing or popping gum is a big distraction.  So is tapping on the table or clicking a pen repeatedly.  Whether you are on the phone or meeting in person – avoid chewing gum, tapping on the table, or clicking a pen.  Remember, to keep your focus on being interested in the prospect’s needs, wants and don’t wants.  If you are popping gum, tapping on the table or clicking a pen, you cannot focus on the prospect.  Moreover, the prospect will see and hear this and think that you are not so interested. 

Next, body odor is another distraction of your body.  If you have been outside in the heat, or recently exerted yourself, then you may have body odor.  You may not smell it yourself, but if your prospect can smell it, they are going to be more focused on how to get away from the smell than on the content of your message.  On the same note, if you wear too much cologne or perfume, it could overwhelm your prospect.  If you do wear such, remember a small dab is quite enough.  Even if you don’t smell that small dab, your prospect will.  Also, consider that your prospect could have an allergy to cologne and perfume. 

Third, with regard to odor, consider your breath.  While none of us intentionally want to have bad breath, sometimes we just do.  It comes from what we consume (eat, drink, smoke) and how recently we brushed our teeth.  Sure, you can use a mint to cover some of the odor, but you don’t want to be sucking on a mint or chewing gum when you speak to a prospect.  If you do not have time to brush your teeth between eating, smoking, or drinking (coffee for example), breath spray is probably the best to use just prior to meeting with the prospect. 

Fourth,  your attire and how you present yourself can also be a distraction.

From the outset you have to consider your audience and the location of the prospect meeting.  If you are going to meet in a health club, then a business suit is definitely NOT a good idea.  In fact, for men, business suits are rarely a good idea.  In our Ambit Pro Inviter Series, one of my Ambit secrets is – men in suits come across as “slick.” There is a time and place where suits are appropriate, however, for that health club meeting, wear nice shorts and a polo style shirt with sneakers.  This is just one of mine examples from our Ambit Pro Inviter Series with regard to attire for men. 

Women – Not to offend, but do not dress in a way that emphasizes your body.  Remember, you want your prospect to focus on the content of your presentation.   Also, do not fix your lipstick or makeup while meeting with a prospect. 

Men – If you are going to wear a tie, wear it properly.  Do not adjust your tie or other portions of your clothing during the meeting.

BOTH – dress neatly.  Again, this does not necessarily mean a suit, but consider whether your clothing is wrinkled or has stains.  Wrinkles and stains can draw your prospect’s focus away from your message to wondering about your clothes. 

Fifth, don’t answer your cell phone during a meeting with a prospect.  Another of my Ambit secrets in our Ambit Pro Inviter Series is – pull the phone out and tell your prospect that you are only going to answer if your babysitter calls, otherwise he or she (the prospect) has your full attention.  This will do two things – it will let the prospect know that they will have your undivided attention and then, hopefully you will get the same from your prospect.

In summary, create an environment where your body and the environment do not distract your prospect.  Maintain good physical and oral hygiene.  Dress appropriately.  Don’t chew gum, click your pen, or tap your fingers.  Make sure your cell phone (and hopefully the prospect’s as well) is not a distraction.

Now, did you correctly answer the question “What is the number one reason trade show attendees gave for not buying at the show?”

If you answered “Bad Breath” you are absolutely correct! 

AND, for the final of today's Ambit secrets:  What do I say about “talking with your hands?”  I believe that after you listen to our Ambit Pro Inviter Series, Call # 2, you will be somewhat surprised.

If you love Ambit First Class training and don’t want to miss new blog posts, be sure enter your email address in the box named "Subscribe to Kevin's Daily Post by Email" found at your upper right of this page to get the blog feed & receive new updates directly to your inbox!  

Genuinely Recognize Your Team Members

"Never miss an opportunity to say a word of congratulation upon anyone's achievement."

- President Lyndon B. Johnson

Everyone loves to be recognized for their achievements. When you give someone recognition, then they feel that they did a good job and want to do even more. When others see someone else being recognized, it generally makes them want to make the same achievement -  if your recognition program is done right.

I'm gonna share some tips for a good recognition program:

Ask your team for input. What do they consider a reward and recognition? Do they value cash prizes, free Ambit apparel, Ambition tickets or f-r-e-e le-ads? If they get what they want, they won't feel like you are condescending to them. If you give rewards and recognition that simply means nothing to your team, then it is a pointless endeavor. So, when developing your program give your team a voice.

Tell them what activities you will reward and what they have to do to earn the reward. When your team knows what they have to do to get the recognition, they know where they stand. But, first you need to decide what it is you are going to reward.

For example, you could use any of the 13 activities in the Performance Tracker such as most appointments set, most number of presentations and most customers gathered for a given time period (week, month, quarter).

Tell them the way to rewards is through training. Nothing is more motivating than knowing what to say on the phone and how to say it. When you and your team member(s) set goals for learning - such as a certain phone script, and they meet the goal, reward them. By mentoring them, they learn, and when they meet the goal, they will feel that they earned the reward.

Just remember that genuine recognition will go a long way toward motivating your down-line. Just remember to reward consistently and fairly. If you make it a policy to reward for most phone calls per week, then you must reward every week. On the other hand, if you are doing a short term Consultant/Customer Gathering push for example, make sure your team is very clear that it is a one-time contest.

When you send a card or flowers to a team member who has made an achievement, you will motivate him to make more of those achievements. You will also make him feel that you are interested in them and their success.

So, now your mission is to come up with a recognition program for your team. Remember to include them on the discussion of what types of rewards they would like. If you need ideas, don't forget my suggestion to use any of the activities in the Performance Tracker.

Check out this video clip promotion on what we are doing for our team at Ambition

HAVE A WONDERFUL WEEK!

My Ambit Secrets – The Ten Communication Qualities – Part 5

My Ambit Secrets – The Fifth Communication Quality – Communicate Easily

My Ambit secrets are very valuable when applied.  Today's Ambit secrets are about the fifth communication quality from our Ambit Pro Inviter Series.  The fifth communication quality is Communicate Easily:  No tension or strain; No fakeness; No sounding rehearsed; and No stuttering or hesitating.

If you can communicate easily, then you will be able to tackle your “chicken list.”  In our Ambit Pro Inviter Series  I talk about the “chicken list” we all have.  This is the list of people we put off calling because we are unable to communicate easily with these people. 

Read on for some ideas about how you can start to tackle your “chicken list” and communicate easily with all your leads and  prospects:

NO TENSION OR STRAIN

Collins Dictionary defines tension as: mental or nervous strain, often accompanied by muscular tautness.  Strain is great or excessive pressure on the mind and\or body. 

When you are experiencing strain and tension your body or mannerisms can give you away.  For example, your voice may squeak or quiver. Or you might speak too rapidly, or swallow too much, or play with your jewelry, as just a few examples.  Strain and tension comes from being afraid that you will sound stupid when you speak.  One of my Ambit secrets I share in our Ambit Pro Inviter Series is to be prepared when you speak to your leads. 

One remedy to avoid the tension and strain I share is to be prepared for anything that can come up when speaking to a lead.

NO FAKENESS

Fakeness is representing falsely or pretending to be something or someone you are not.

When you fabricate a feeling, such as happiness, you are being fake.  Another way that you will come across as fake is using “fluff” words such as “awesome” and “incredible” in place of actual content.  For example, if you are excited about our FREE Energy Program, don’t just say “our FREE Energy Program is exciting.  Instead, say, I am excited about our FREE Energy Program because (it puts back money in our household budget and allows me to offer others the opportunity to do the same\whatever reason it makes you excited). 

NO SOUNDING REHEARSED

If you read from a script when speaking to a lead or prospect, then you are going to sound rehearsed.

This does not mean that you don’t actually rehearse ahead of time.  In fact, one of my Ambit secrets about learning or doing something new – drill, drill, drill!  Drilling is rehearsing.  In our Ambit Pro Inviter Series I share that I practiced my “script” tens of thousands of times until he got to the point he could use a 3” x 5” card with bullet points when speaking with leads.  I came to know the objections that come up during these first calls and I is prepared to handle them without sounding rehearsed. 

Rehearse ahead of time to the point you won’t sound rehearsed when you are talking to your leads and prospects.

NO STUTTERING OR HESITATING

The Merriam-Webster dictionary defines stutter as: to speak with involuntary disruption or blocking of speech and hesitate as: to hold back in doubt or indecision  to delay momentarily, pause.

If you stutter or hesitate, you don’t speak for a short period of time because you are embarrassed, uncertain, or worried about what you are going to say or do.  The reason you are embarrassed, uncertain or worried is because you are not confident in our Ambit Opportunity. 

In our Ambit Pro Inviter Series I share my Ambit secrets to being confident in our Ambit Opportunity and Service.  One way to be confident is to be familiar with Ambit Energy the company and\or services(s).  When you are familiar, you will have confidence and you will not hesitate or stutter.

If you love Ambit First Class training and don’t want to miss new blog posts, be sure enter your email address in the box named "Subscribe to Kevin's Daily Post by Email" found at your upper right of this page to get the blog feed & receive new updates directly to your inbox!  

My Ambit Secrets – The Ten Communications Qualities – Part 4

My Ambit Secrets – The Fourth Communication Quality – Using the Correct Amount of Assertiveness

Today I continue with my Ambit secrets series on the 10 Communication Qualities.  The topic for today is using the correct amount of assertiveness.  This is the Fourth communication quality from our Ambit Pro Inviter Series.

In the second call module of the  Ambit Pro Inviter Series, I train on the importance of balancing the amount of assertiveness you use when speaking with prospects.  If you are doing something that causes your prospect to pull away from you, you are being too assertive. 

One of my Ambit secrets my Coach taught me on assertiveness is – having the right amount of assertiveness really means that you have charisma.  The Merriam-Webster Learner’s Dictionary defines “charisma” as: a special charm or appeal that causes people to feel attracted and excited by someone. 

Imagine, if you will, that you are on the top of a ladder and your prospect is on a rung below you.  Your goal, of course, is to get your prospect to move up the ladder until they have joined you at the top.  Your interaction with the prospect will either pull the prospect up the ladder toward you, or push the prospect down the ladder away from you.  In these instances, it’s not what you say to the prospect, it is how your charisma comes across when you say it. 

One of my Ambit secrets I share on how to know if you are pushing the prospect away or pulling them in is to watch facial expressions.  To do this, you have to balance showing a genuine interest in the prospect while examining the person’s facial reactions.  It’s almost as though you have to have a “Third Eye” which is like having a video camera on top of your head that is watching for the reactions to what you are saying to the prospect. 

This “Third Eye” will let you know exactly where your prospect is on the ladder.  If the prospect is fully interested, then they are at or near the top.  If the prospect is not interested at all, they are at the bottom of the ladder.

As an example, if you are meeting with your prospect in a restaurant and the prospect starts looking around, you may be speaking too loudly.  Your “Third Eye” might suggest that the prospect is looking around to see who else is hearing your conversation.  You are being too assertive in this instance and pushing the prospect down the ladder away from you.  You would know that you need to speak in a quieter tone. 

In our Ambit Pro Inviter Series, I share some great examples about how educating a prospect versus making a prospect feel wrong is the way to go.  The correct amount of assertiveness educates and shares the concept or idea without making the prospect feel that they are getting a lecture or did something wrong.  The goal is to let the prospect come to the conclusion based upon the education. 

If you love Ambit First Class training and don’t want to miss new blog posts, be sure enter your email address in the box named "Subscribe to Kevin's Daily Post by Email" found at your upper right of this page to get the blog feed & receive new updates directly to your inbox!  

My Ambit Secrets – The Ten Communications Qualities – Part 3

My Ambit Secrets – The Third Communication Quality – Have a Sincere and Friendly Expression

These Ambit secrets about your facial expression will help you work your prospect.  When you are speaking with a prospect, you need to implement this Third Communication Quality:  Have a Sincere, friendly facial expression.

 You know, it might sound crazy, but there is truth to the tale – if you smile on the phone it will actually come across to the person on the other end.  This is because your facial expression is a direct reflection of what is going on inside of you.  The person on the other end of the phone can hear the smile in your voice.  On the same note, other emotions will also come through in your facial expressions – whether on the phone or in person.

For example, if you are fearful of the objections your prospect may raise, it is going to show in your facial expression.  You will not display a sincere, friendly facial expression.  The fear will take over and it’s going to show.  Even when you are speaking with a prospect and you have a sincere, friendly facial expression, as soon as your prospect raises an objection, your facial expression will change. 

 As you recall from the post on the First Communication Quality, if you say to yourself “I am interested in you,” you will better show interest in your prospect.  In our Ambit Pro Inviter Series, I teach that this statement is also one way to help you display a sincere, friendly facial expression. 

What you do not do to show interest is mirror or copy the prospect’s behavior.  This is bad advice given where you may have been instructed to do what the prospect does – if the prospect crosses his left leg, then you cross your right.  DO NOT mirror!  What you will be doing is focusing on what the prospect is doing so you can do the same.  You won’t show interest in your prospect’s needs and wants.  And, your facial expression certainly won’t be sincere and friendly.

 Instead, in our Ambit Pro Inviter Series, one of my Ambit secrets I share is that you want to have a real friendly look.  This does not mean you have to smile all of the time.  Practice your facial expressions by looking in the mirror.  Display your sincere, friendly expression –  then look in the mirror.  You may be surprised to see what the prospect will see.  Next, think of the last objection you had difficulty overcoming and see what your facial expression looks like. 

When you practice what your expressions are, then it will be easier to display a sincere, friendly facial expression.   However, do not try to be perfect when speaking with a prospect.  This means don’t try to have the perfect facial expression and don’t try to say and do the perfect thing all of the time.  If you focus on being perfect, you will wind up with a concerned look.  The concerned look will be a reflection of your internal concern.  You focus will be on perfection and not on being interested in the prospect.

If you love Ambit First Class training and don’t want to miss new blog posts, be sure enter your email address in the box named "Subscribe to Kevin's Daily Post by Email" found at your upper right of this page to get the blog feed & receive new updates directly to your inbox!  

My Ambit Secrets – The Ten Communications Qualities – Part 2

My Ambit Secrets – The Second Communication Quality – Don’t Get Distracted By Anything!

My Ambit secrets are what I love to share in my training materials.  

Today I share a tidbit from My Ambit secrets about the second communication quality:  Don’t Get Distracted.

Ah yes, the joy of multi-tasking!  Hey, I can type out an email to my mom, talk to my kids who just got home from school, give my prospect a rundown on our FREE Energy Program and get my "Honey Do" List – all at the same time!  I love this new world we live and work in.  The one that favors doing many things at once cuz I get so much done!  Who cares if Mom keeps saying that the emails I send to her are often disjointed, I just gave permission for my kids to skip out on their homework, my "Honey Do" list didn't get done and the prospect didn’t sign up?  Look at all I was doing!  And that is how multi-tasking works.  You distract yourself each time you add something new.  

Here’s the better solution:  Do one thing at a time, do it thoroughly, professionally and most of all distraction free.  That’s what I cover in the second communication quality.

I am sure you have experienced a time when you took a call while you were in the middle of something.  Maybe it was a deadline.  So, you figured you would handle the call while you worked to meet the deadline.  When you reflect back on this, I bet you will recall this was a difficult process.  You probably were not focused enough on either the call or the project to do either well.

On the other side of this, you have also probably made a call to a lead where you knew they were not focused on your conversation.  Maybe you could hear them typing on the computer or shuffling around.

 Neither of these scenarios is the best.  When it comes to distractions, here's what my Coach taught me:

 “Nothing is more annoying than when you’re talking to someone who is distracted by something going on in the environment.  Whether it’s a TV that distracts them, a person walking by, or a person on the phone clicking over on call waiting to see who is calling them – anything other than 100% interest in your prospect is not acceptable.” 

A distraction is anything that shifts your focus off of the prospect and onto something else.

 If you are speaking with someone and they are not focused on you, it is really upsetting.  So, imagine if a prospect and you are meeting and you are distracted how upsetting that would be for them.  I teach about the different distractions that can happen and the my secrets to avoiding them in our Ambit Pro Inviter Series.

One of the many ways you can avoid being distracted is to avoid multi-tasking.  For example: don’t check your email while you are talking to a prospect.  When you try to do two things at once, you are less able to be fully effective at either task.  When you multi-task, you shift your focus between two or more tasks, so you are just not 100% interested in what your prospect is saying.

When communicating with a prospect and you remember the first Communication Quality (be interested in the prospect) – it is only logical that to do so you cannot be distracted during the conversation.  If you are distracted, then it would appear to the prospect that you are not interested in him or her.  

 If you love Ambit First Class training and don’t want to miss new blog posts, be sure enter your email address in the box named "Subscribe to Kevin's Daily Post by Email" found at your upper right of this page to get the blog feed & receive new updates directly to your inbox!  

My Ambit Secrets – The Ten Communications Qualities Part 1

The First Communication Quality – Be Interested In Your Prospect

My Ambit Secrets – the Ten Communication Qualities I learned from my Coach that helped me. As you probably know, I talk about the Ten Communication Qualities and 6 step Inviting Formula in the Ambit Pro Inviter Series. We are going to focus for the next two weeks on the Communication Qualities.

The first quality is – “Be Interested in Your Prospect.” Here's one of my Ambit secrets:

“The first and most important quality of you being a great communicator is that you are interested in your prospect. If you really have this one quality down solidly, the rest of the ten qualities seem like they’re just an extension of this one.”

So, how do you make sure that you are interested in your prospect? If you say to yourself, just prior to speaking with a prospect, “I am interested in you,” then your focus will be where it should be – on the prospect.

On the other hand, worrying about "Triple/Double" or that you will look dumb in the eyes of your prospect will focus you on the wrong things. When you focus on the wrong things, you will say the wrong things. My Coach shared a story with me about a time when his focus was on needing to meet his monthly quota.

When he had his focus in the wrong place (on his quota), rather than on the prospect he said exactly the wrong thing: The prospect said that he needed to wait before he could join his organization. Coach's response was to tell the prospect that time was of the essence. Coach was not interested in the prospect – he was interested in volume.

Instead, Coach should have kept his focus on the prospect.  He taught me one of the ways to do this – before you speak to the prospect, tell yourself “I am interested in you.”  Don’t think about whether you are dressed properly or whether you are looking dumb. Just explore what it is that the prospect needs and wants (or does not want), their "Why" or "Dream". Then, when the time is right, share how your Ambit business opportunity or service can help the prospect.

  If you love Ambit First Class training and don’t want to miss new blog posts, be sure enter your email address in the box named "Subscribe to Kevin's Daily Post by Email" found at your upper right of this page to get the blog feed & receive new updates directly to your inbox!  

3 Tips to Making Sure your Meeting Takes Place

My Coach shared that he used to get ticked off when prospects were a no show. The reason, he would plan out his day, arrange for childcare, buy gas and then drive across town, only to sit and wait for someone who would not show up.

Well, if you knew my Coach, you would know he was ALWAYS confirming his appointments, so he sat and figured out why his prospects were not showing up. He had to confirm his appointments - but differently than he had been doing.

I share these proven steps he taught me and I applied with success in my Hot Prospecting Tips Series, and I will list some of them here.

First, you should remember the reasons you confirm an appointment are:

1. To ensure your prospect gets what they need/want.
2. To ensure that the event didn't slip the prospect's mind.
3. So you are certain they know all the details about where to be and at what time. This could include dress code, specific meeting location, fees that might be associated, etc.
4. So that you can plan and have a correct estimation of educational leave behind materials with you.

With these reasons in mind, My Coach came up with steps for confirming his appointments as well as a “script.”

Here are 3 of Coach’s tips he taught me about how to confirm appointments correctly and a short script:

1. Confirm your appointment the night before. It gives your prospect enough time to plan or reschedule accordingly;
2. The best time to call them to confirm is the time you know you can reach them. If you know they work all day, try to get them right before or right after work. If they put the baby down for a nap at 1:00, try calling then.
3. When you reach the person, DON’T say, “Are you going to be there?” Instead, give some small details about the meeting like the dress code and location.
4. Also, when you reach the person, DON’T insult their intelligence by saying “I just wanted to remind you in case you forgot.”

When you call, using a script such as the following one will let you confirm your appointment effectively:

“Hi Wendell, this is Rylona. I’m just calling to let you know I’ll meet you at the door by the front desk tomorrow at 4:30. By the way, I’m coming from a meeting, so I’m going to be in dressy/casual clothes. See you there!”

For more of my Ambit secrets on confirming appointments and other prospecting tips, check out my “Hot Prospecting Tips Series.”

HAVE A WONDERFUL WEEK!

[Video] In Business and Sales, Practice Still Makes Perfect by Coach 100K

Practice makes perfect, is a familiar one. Creative types seem to know this intuitively and are driven to practice their art during each free moment. Professional athletes seem to have the same understanding. Next time you watch a 30-second Olympic event, think about the countless hours of practice that led to that moment. These methods are proven to work, but in many cases, business professionals don't seem to follow them. Companies typically invest a lot of time and money into new employees to make sure that they are trained on company policies and practices, but after that, most employees get nothing more than an annual training program rather than the daily practice that gets proven results.

Last month, the You're the Boss blog in The New York Times tackled this topic in a post called "If Practice Makes Perfect, Why Don't Companies Practice More?" The author of the post discusses Malcolm Gladwell's book Outliers, which states that in order to become proficient in his or her field, a person needs at least 10,000 hours of practice. Given that, why do so many business owners meet clients or put employees in front of them without providing the opportunity for practice?

In sales, practice is essential.

    Study your products.
    Understand your services.
    Take turns describing them in your own words with colleagues.
    Write cold-calling scripts and carry on practice phone conversations with office mates.
    Ask your partner to come up with objections until you become adept at getting around them.

Make this a weekly, if not daily, habit, and you'll see your confidence improve as you become more and more successful in your field. If you have any questions about best practices in sales, contact Closing Time.

Listen to my interview on Top Ambit Incomer Executive Consultant, Nir Golan's, conference call with host Executive Consultant, Debra Hicks:

Facts Tell But Stories Sell (Wisdom Point) Coach100k

How often do you talk prospects into buying things they don't want? Probably not very often. How often do you talk prospects out of buying things they do want? Probably more often than you realize!

Salespeople have a great deal to talk about: the features and associated benefits of the product or service, as well as the advantages of buying from their company. All of which is fully documented in advertising literature and marketing materials.

Who cares?

The salesperson cares. The marketing department cares. The advertising agency cares. But, does the prospect care? The salesperson doesn't know. He's been too busy delivering his sales monologue. Overloaded with information to consider—some of which may have nothing to do with the reasons the prospect would buy the product or service—the prospect has little alternative than to "think-it-over" or perhaps seek out another salesperson who will at least listen to what she has to say.

The salesperson's objective should be to find out why, and under what circumstances, the prospect would buy the product or service from him. That requires a dialogue, not a monologue. The salesperson must ask question to elicit the prospect's interests, concerns, and expectations.

During your next initial interaction with a prospect, withhold your product knowledge and unique selling points. Instead, start with a question to uncover the prospect's mindset regarding the acquisition of your product or service. Here is an example for a company that provides overseas shipping services.

"I suspect you have some specific concerns about your overseas shipments. Why don't you tell me what they are and then I'll do my best to address them?"

Once the prospect reveals his concerns or interests, you can ask additional questions about their significance. The more questions you ask, the more the prospect talks, and the more you will learn about potential opportunities and how to favorably position your product or service.

Achieving Your Dreams by Jim Rohn

While most people spend most of their lives struggling to earn a living, a much smaller number seem to have everything going their way. Instead of just earning a living, the smaller group is busily working at building and enjoying a fortune. Everything just seems to work out for them. And here sits the much larger group, wondering how life can be so unfair, so complicated and unjust. What’s the major difference between the little group with so much and the larger group with so little?

Despite all of the factors that affect our lives—like the kind of parents we have, the schools we attended, the part of the country we grew up in—none has as much potential power for affecting our futures as our ability to dream.

Dreams are a projection of the kind of life you want to lead. Dreams can drive you. Dreams can make you skip over obstacles. When you allow your dreams to pull you, they unleash a creative force that can overpower any obstacle in your path. To unleash this power, though, your dreams must be well defined. A fuzzy future has little pulling power. Well-defined dreams are not fuzzy. Wishes are fuzzy. To really achieve your dreams, to really have your future plans pull you forward, your dreams must be vivid.

If you've ever hiked a 14,000-foot peak in the Rocky Mountains, one thought has surely come to mind: “How did the settlers of this country do it?” How did they get from the East Coast to the West Coast? Carrying one day’s supply of food and water is hard enough. Can you imagine hauling all of your worldly goods with you... mile after mile, day after day, month after month? These people had big dreams. They had AMBITION. They didn't focus on the hardship of getting up the mountain.

In their minds, they were already on the other side–their bodies just hadn't gotten them there yet! Despite all of their pains and struggles, all of the births and deaths along the way, those who made it to the other side had a single vision: to reach the land of continuous sunshine and extraordinary wealth. To start over where anything and everything was possible. Their dreams were stronger than the obstacles in their way.

You've got to be a dreamer. You've got to envision the future. You've got to see California while you’re climbing 14,000-foot peaks. You've got to see the finish line while you’re running the race. You've got to hear the cheers when you’re in the middle of building your Ambit Business. And you've got to be willing to put yourself through the paces of doing the uncomfortable until it becomes comfortable. Because that’s how you realize your dreams.

“If there is no struggle, there is no progress." - Coach 100K

Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.

The Four Emotions That Can Lead to Life Change by Jim Rohn

Emotions are the most powerful forces inside us. Under the power of emotions, human beings can perform
the most heroic (as well as barbaric) acts. To a great degree, civilization itself can be defined as the intelligent channeling of human emotion. Emotions are fuel and the mind is the pilot, which together propel the ship of civilized progress. Which emotions cause people to act? There are four basic ones; each, or a combination of several, can trigger the most incredible activity. The day that you allow these emotions to fuel your desire is the day you'll turn your life around.

1) DISGUST

One does not usually equate the word "disgust" with positive action. And yet properly channeled, disgust can change a person's life. The person who feels disgusted has reached a point of no return. He or she is ready to throw down the gauntlet at life and say, "I've had it!" That's what I said after many humiliating experiences at age 25, I said. "I don't want to live like this anymore. I've had it with being broke. I've had it with being embarrassed, and I've had it with lying." Yes, productive feelings of disgust come when a person says, "Enough is enough." There is nothing so life-changing as gut-wrenching disgust!

2) DECISION

Most of us need to be pushed to the wall to make decisions. And once we reach this point, we have to deal with the conflicting emotions that come with making them. We have reached a fork in the road. Now this fork can be a two-prong, three-prong, or even a four-prong fork. No wonder that decision-making can create knots in stomachs, keep us awake in the middle of the night, or make us break out in a cold sweat. Making life-changing decisions can be likened to internal civil war. Conflicting armies of emotions, each with its own arsenal of reasons, battle each other for supremacy of our minds. And our resulting decisions, whether bold or timid, well thought out or impulsive, can either set the course of action or blind it. I don't have much advice to give you about decision-making except this: Whatever you do, don't camp at the fork in the road. Decide. It's far better to make a wrong decision than to not make one at all. Each of us must confront our emotional turmoil and sort out our feelings.

3) DESIRE

How does one gain desire? I don't think I can answer this directly because there are many ways. But I do know two things about desire:

a. It comes from the inside not the outside.
b. It can be triggered by outside forces.

Therefore, while searching for your "hot button" of pure, raw desire, welcome into your life each positive experience. Don't erect a wall to protect you from experiencing life. The same wall that keeps out your disappointment also keeps out the sunlight of enriching experiences. So let life touch you. The next touch could be the one that turns your life around.

4) RESOLVE

Resolve says, "I will." These two words are among the most potent in the English language. I WILL. Benjamin Disraeli, the great British statesman, once said, "Nothing can resist a human will that will stake even its existence on the extent of its purpose." In other words, when someone resolves to "do or die," nothing can stop him. When confronted with such iron-will determination, I can see Time, Fate and Circumstance calling a hasty conference and deciding, "We might as well let him have his dream. He's said he's going to get there or die trying."

The best definition for "resolve" I've ever heard came from a schoolgirl in Foster City, California. As is my custom, I was lecturing about success to a group of bright kids at a junior high school. I asked, "Who can tell me what "resolve" means?" Several hands went up, and I did get some pretty good definitions. But the last was the best. A shy girl from the back of the room got up and said with quiet intensity, "I think resolve means promising yourself you will never give up." That's it! That's the best definition I've ever heard: PROMISE YOURSELF YOU'LL NEVER GIVE UP.

Want More Ambit Leads? Read This Before You Put a Sign on Your Car

How many new leads is that sign on your car getting you each month? Lots of consultants  put a magnet or window sign on their car, advertising our service or business opportunity. But, when I’m driving around my city and see them, I often wonder if many of the signs are even effective.

You’ll want to understand a few concepts before you put a sign on your car.

Vanity vs. Direct Response Advertising

It’s important to understand this difference before you purchase a sign because it affects how people respond to your advertisement.

Vanity advertising is all about creating brand recognition. Think about an ad you see on in a magazine for an automobile, perfume, cosmetics or clothing. You might see it on a delivery vehicle from UPS or Domino’s Pizza.

Vanity advertising is good for a company trying to build a brand, but it’s not what we need in our business. Our goal is to generate leads for our service or opportunity, so vanity advertising is a waste of time and money for consultants.

The danger in this practice is that you may recognize Ambit as an energy provider, but if you knew nothing about the company (like most prospects), you wouldn’t know to contact the person driving the car about a business opportunity. My point is – Why paste any advertising on your vehicle if there is no way for a prospect to contact you?

Direct response advertising is different. The goal is to get someone to take a desired action such as:

• “Enter your name and email for this free report…”
• “Call now and hear a 2-minute prerecorded message.”
• “Text ‘INFO’ to #77652 and I’ll send a link to view the presentation…”

Why Consultants Need to Do Direct Response Advertising

When you do any sort of advertising in your Ambit business, it should be direct response advertising. Why? Because you can track it and calculate what your return on investment is each and every month.

What Consultants Should Put on Their Cars & Other Ads

I did a lot of testing with offline advertising with my network marketing business like putting out fliers, using bandit signs and putting magnets on my car. Here are some guidelines based on my years of testing what works and doesn’t work.

Keep the copy short, to the point and easy to read in a matter seconds.

When someone drives past your car, they need to see your message and take action in a millisecond. Use font styles that are easy to read. Use a compelling headline that grabs attention – even something a little controversial works: “I’m driving this beater because I’m investing in my future. Learn how…” 
The most important point here is that your message needs to stand out.

Go broad for more leads.

I tested several types of advertising messages, thinking that I might be able to get “better quality” leads  by narrowing the focus of the message. It didn’t work. 

Keep the message broad enough to get the most responses you can. Then, work through the leads and use the qualify step of the Inviting Formula to see if they’re a good prospect for you.

Make it easy for a prospect to get information. 

I found in my testing, that people do not want to talk to a real person.  They’d prefer to hear a recorded message or to have the information emailed to them. Your goal is to generate as many leads as possible, but you want those leads to be trackable, so you CAN contact the person yourself.

I advertised a 2-minute prerecorded message. Prospects could listen while they drove, and if they were interested in hearing more, they’d just leave me their name and phone number and I’d call them with more information. The call service I used tracked every call I received though – so even if I got hang-ups, which I did, I could still call those people back. Granted, the rate of people hanging up on ME was high, but I did find some really good prospects in those groups of hang-ups.

Consider texting to send information.

With technology today, it’s also possible to use texting to send information. You can sign up for a service that allows you to give a prospect a code to text for more information or to watch a presentation.   Whatever you do, just make sure you pique their interest – don’t give many specific details – and follow up with each lead with a phone call.

Use different contact info on the ads for tracking.

If you’re putting out flyers and you have a sign on your car, use different contact numbers for each one. This helps you track how many calls or leads you’re getting from each form of advertising – so you don’t waste time doing something that’s not working. 

Action Item: One of the best tools you can send a person to is your personal Brilliant Compensation site. This site is designed to  pique prospects’ interest while overcoming our industry’s biggest objection and will help you convert more prospects into downline members. 

Vitamins for the Mind by Jim Rohn

Government/Debate

One of the great liberal documents of the world is the Declaration of Independence. One of the most conservative documents of the world is the Constitution of the United States. We need both documents to build a country. One to get it started - liberal. And the other to help maintain the structure over the years - conservative.
An ancient script says, “Would you let a man rule the city who cannot even rule his own spirit?” Sometimes we do.
Taxes are our way of feeding the goose that lays the golden eggs of freedom, democracy and enterprise. Someone says, “Well, the goose eats too much.” That's probably true. But better a fat goose than no goose at all!
Tyranny knows no restraint of appetite.
Did you ever eat a government cookie? The real genius to make a marketplace flourish does not come from the government; it comes from the genius of the people.

“Vitamins for the Mind” is a weekly sampling of original quotes on a specific topic taken from The Treasury of Quotes by Jim Rohn.

Ambit Marketing: Choosing & Reaching Out to Leads

Marketing Purchase Leads: 

The other day, a consultant asked two great  marketing questions:

1. Which leads should a consultant purchase; and
2. How to then reach out to those leads once purchased – call or email them?

This article will help solve each of these marketing dilemmas.

Lead Selection

If you look in the lead store of one of my lead vendors, you will notice that there are many different types of leads: Real Time Recruiting, Discount Recruiting, Targeted Recruiting and Real Time Traffic. If one is not familiar with what leads will work best for their recruiting, these areas might appear to be a bit baffling.

Thankfully, the page has a description for each type. For the beginning consultant, either surveyed or discount local leads would probably be the best way to go. These are the type of leads I suggest purchasing at first to use for training. With these leads, you can learn how the process works, get comfortable with inviting scripts (Ambit Pro Inviter Series, Invite Scripts and\orProfessional Inviter Workbook), and get familiar with the flow of how the process works. At one time these leads were real time leads (local and nationwide), which would work well for a more seasoned consultant.

In addition to the leads mentioned above, there are targeted leads (Real Time Mom Leads & Real Time Travel Leads) . So, in order to determine the best type of leads for your marketing and recruiting, the best thing to is to just explore My First Class Leads Vendor. Of course, if you have any questions while on their website, just hit the chat button in the bottom right corner. If they are online they will help you right away. If they are offline, leave them a message – they will respond by the end of the next business day.

So, this brings us to the next question:

How to Reach out to Leads

So, now you have decided which type of leads you want and have purchased them. Ideally, you have signed up for and are using MLM Brilliance 2.0. That way, you have gone through your back office in the system and the leads have automatically been imported. This is where some of the power of MLM Brilliance 2.0 goes to work for you – the system sends out auto-responder emails to each of those leads (now your prospects). The prospect is then directed to your landing page where they can watch the “Brilliant Compensation” & “What the Wealthy Buy on Payday” videos. This powerful system has done hours of work for you – and has reached out to these leads on your behalf!

The interested prospects will then contact you via email and\or via the telephone number you have provided on the landing page you have selected in the MLM Brilliance 2.0 system. From here, you use the tools you learned from our Ambit Pro Inviter Series and successfully invite them to join your Ambit organization.

The scenario above only works if you are using the powerful tools available in MLM Brilliance 2.0. If you have not yet started using the system, click and join for a free 30 day trial. (Also – get 3 active users to sign up and you will continue to get F-R-E-E use).

So, in short, once you have signed up for MLM Brilliance 2.0, you can then decide which type of leads suit you best and purchase them from your back office. 

If you love Ambit First-Class Training 365/24/7 and don’t want to miss new blog posts, be sure to subscribe to the blog feed  to the right of this page & receive new updates directly to your inbox!