Want More Ambit Leads? Read This Before You Put a Sign on Your Car

How many new leads is that sign on your car getting you each month? Lots of consultants  put a magnet or window sign on their car, advertising our service or business opportunity. But, when I’m driving around my city and see them, I often wonder if many of the signs are even effective.

You’ll want to understand a few concepts before you put a sign on your car.

Vanity vs. Direct Response Advertising

It’s important to understand this difference before you purchase a sign because it affects how people respond to your advertisement.

Vanity advertising is all about creating brand recognition. Think about an ad you see on in a magazine for an automobile, perfume, cosmetics or clothing. You might see it on a delivery vehicle from UPS or Domino’s Pizza.

Vanity advertising is good for a company trying to build a brand, but it’s not what we need in our business. Our goal is to generate leads for our service or opportunity, so vanity advertising is a waste of time and money for consultants.

The danger in this practice is that you may recognize Ambit as an energy provider, but if you knew nothing about the company (like most prospects), you wouldn’t know to contact the person driving the car about a business opportunity. My point is – Why paste any advertising on your vehicle if there is no way for a prospect to contact you?

Direct response advertising is different. The goal is to get someone to take a desired action such as:

• “Enter your name and email for this free report…”
• “Call now and hear a 2-minute prerecorded message.”
• “Text ‘INFO’ to #77652 and I’ll send a link to view the presentation…”

Why Consultants Need to Do Direct Response Advertising

When you do any sort of advertising in your Ambit business, it should be direct response advertising. Why? Because you can track it and calculate what your return on investment is each and every month.

What Consultants Should Put on Their Cars & Other Ads

I did a lot of testing with offline advertising with my network marketing business like putting out fliers, using bandit signs and putting magnets on my car. Here are some guidelines based on my years of testing what works and doesn’t work.

Keep the copy short, to the point and easy to read in a matter seconds.

When someone drives past your car, they need to see your message and take action in a millisecond. Use font styles that are easy to read. Use a compelling headline that grabs attention – even something a little controversial works: “I’m driving this beater because I’m investing in my future. Learn how…” 
The most important point here is that your message needs to stand out.

Go broad for more leads.

I tested several types of advertising messages, thinking that I might be able to get “better quality” leads  by narrowing the focus of the message. It didn’t work. 

Keep the message broad enough to get the most responses you can. Then, work through the leads and use the qualify step of the Inviting Formula to see if they’re a good prospect for you.

Make it easy for a prospect to get information. 

I found in my testing, that people do not want to talk to a real person.  They’d prefer to hear a recorded message or to have the information emailed to them. Your goal is to generate as many leads as possible, but you want those leads to be trackable, so you CAN contact the person yourself.

I advertised a 2-minute prerecorded message. Prospects could listen while they drove, and if they were interested in hearing more, they’d just leave me their name and phone number and I’d call them with more information. The call service I used tracked every call I received though – so even if I got hang-ups, which I did, I could still call those people back. Granted, the rate of people hanging up on ME was high, but I did find some really good prospects in those groups of hang-ups.

Consider texting to send information.

With technology today, it’s also possible to use texting to send information. You can sign up for a service that allows you to give a prospect a code to text for more information or to watch a presentation.   Whatever you do, just make sure you pique their interest – don’t give many specific details – and follow up with each lead with a phone call.

Use different contact info on the ads for tracking.

If you’re putting out flyers and you have a sign on your car, use different contact numbers for each one. This helps you track how many calls or leads you’re getting from each form of advertising – so you don’t waste time doing something that’s not working. 

Action Item: One of the best tools you can send a person to is your personal Brilliant Compensation site. This site is designed to  pique prospects’ interest while overcoming our industry’s biggest objection and will help you convert more prospects into downline members.