My Ambit Secrets – The Ten Communications Qualities Part 1

The First Communication Quality – Be Interested In Your Prospect

My Ambit Secrets – the Ten Communication Qualities I learned from my Coach that helped me. As you probably know, I talk about the Ten Communication Qualities and 6 step Inviting Formula in the Ambit Pro Inviter Series. We are going to focus for the next two weeks on the Communication Qualities.

The first quality is – “Be Interested in Your Prospect.” Here's one of my Ambit secrets:

“The first and most important quality of you being a great communicator is that you are interested in your prospect. If you really have this one quality down solidly, the rest of the ten qualities seem like they’re just an extension of this one.”

So, how do you make sure that you are interested in your prospect? If you say to yourself, just prior to speaking with a prospect, “I am interested in you,” then your focus will be where it should be – on the prospect.

On the other hand, worrying about "Triple/Double" or that you will look dumb in the eyes of your prospect will focus you on the wrong things. When you focus on the wrong things, you will say the wrong things. My Coach shared a story with me about a time when his focus was on needing to meet his monthly quota.

When he had his focus in the wrong place (on his quota), rather than on the prospect he said exactly the wrong thing: The prospect said that he needed to wait before he could join his organization. Coach's response was to tell the prospect that time was of the essence. Coach was not interested in the prospect – he was interested in volume.

Instead, Coach should have kept his focus on the prospect.  He taught me one of the ways to do this – before you speak to the prospect, tell yourself “I am interested in you.”  Don’t think about whether you are dressed properly or whether you are looking dumb. Just explore what it is that the prospect needs and wants (or does not want), their "Why" or "Dream". Then, when the time is right, share how your Ambit business opportunity or service can help the prospect.

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