Ambit Business Marketing Tactics

Are You Worried about Your Ambit Business Marketing Tactics?

Ambit Marketing Tactics by some people have caused prospects to occasionally feel that the Consultant is pressuring them– and that can leave a bad impression for the prospect.

Sometimes people in Ambit hear of these pressure tactics and are unwilling to gather customers or business partners because they are afraid they may be considered too pushy – or pressuring the person into being a customer or becoming a partner.

The purpose of this blog post is to compare pressure sales techniques against valid sales techniques. The bottom line of any network marketing business is that to expand, you need to sell products and services as well as expand your downline. 

These are core concepts, so mastering the right way and overcoming your concerns about doing it the wrong way become critical.

Pressure Sell: 

Here are a few signs of a pressure seller:

1. The Ambit Consultant doesn’t take the time to establish real communication with the prospect, thus building some trust and comfort.
2. The Ambit Consultant does all the talking – not allowing the prospect to interact or respond.
3. The Ambit Consultant pushes the business, doesn’t take the time to hear what the prospect’s needs or desires or “not needs” are.  They just push that business hard and fast.
4. The Ambit Consultant is rude or disrespectful.  They don’t care about the prospect and even become offensive.
5. The Ambit Consultant goes for the close too soon and pushes too hard.
6. Instead of being calmly assertive, the Ambit Consultant is aggressive and domineering.
7. The prospect ends up feeling forced into  “joining” and then feels taken advantage of.

 Assertiveness – Don’t Confuse It with Pressuring!

Sometimes people confuse being assertive with being aggressive.  They’re actually two different concepts.  Assertiveness is a positive thing.  To build your Ambit team you’ve got to assert yourself.  How do you do that? With confidence, you pick up the phone, or you go to the presentation, or you meet the prospect to show the service, opportunity or both. 

Here’s a really great definition of assertive from www.vocabulary.com:

When you are up-front about what you want and bold in devising a plan that helps you get it, you could be described as assertive, meaning you act with authority and confidence.

English offers many ways to describe getting what you want — demanding, insistent, and pushy are a few of them. People who are assertive aren’t as aggressive as those who are demanding and pushy, and they can negotiate a little better than those who are insistent. Use assertive to describe someone who is self-confident enough to make bold statements and forceful actions.

Selling the Right Way

1. To make the sale you have to establish communication, some trust and a comfort zone.  In Ambit Pro Inviter, Tim gives the formula for this. 
2. You need to be interested in your prospects.  What are their needs?  How can you help them?  Listen and pay attention to what they don’t need so that you don’t offer it.
3. Be respectful and courteous.
4. Ask a lot of questions – it helps you connect and understand your prospect.
5. Help them to see how what you are offering aligns to those needs, wants and “not wants.”
6. Recognize that sometimes what you’re offering isn’t the right solution for the prospect and let them know that.  They’ll appreciate you for your honesty.  Often, they’ll even refer others to you. 
7. A valid sales call is, in essence, a really great conversation, where both people are enjoying it and the prospect is seeing how he’s going to get the help he needs.  He doesn’t feel that he has been taken advantage of.

So be assertive! Pick up that phone, attend that meeting, make that presentation – just do it from the viewpoint of being a great listener, and a great communicator.  Be interested in your prospect.  If you are not sure how you are doing take the advice given in our Ambit Pro Inviter Series.  Record your calls, listen to yourself.  You will hear things that you can do better.