In case you missed the live call Thursday night with Jackie Ulmer on her Meetup Magic for Networkers system, I have a quick recap of what you missed. If you want to listen to the call in its entirety, you
can access it here.
What is Meetup?
Meetup is an international website that helps you find people with similar interests in your local area. The way you can use Meetup in your business is to find people of common interest and turn them into warm market prospects in the long-term.
“I probably get 1-2 recommendations for groups from Meetup each day (via email),” Jackie says. “Just in my region, there are 1,200 meetups. I use this as new way to find contacts.”
Can you go to Meetup just with the intention of making business contacts?
Jackie warns against this multiple times in the call. She says you can have the goal of building relationships with warm market contacts, but you need to be there to meet people first.
“You need to develop rapport,” Jackie says. “Unless they (a fellow meetup group participant) reveal ‘buying signals,” you need to develop the relationship first. However, if it comes up in conversation, you can start asking questions and get contact info.”
Is Meetup a business networking site?
Meetup is a site for groups of all kinds. It’s not only biz-oriented like Chamber, LinkedIn or BNI. There are business meetups, but it’s much more interest-based.
How do you get started finding Meetup groups to get involved with?
Take an inventory of your interests. Meetup will help you connect with groups based on what you tell it you like to do.
For instance, if you like eating good food, look for meetup groups that try different restaurants.
These social groups can naturally open doors for you. Jackie says she went to a small meetup – a Halloween tea last weekend and the question of “What do you do for a living?” naturally came up in conversation.
She recommends having a short statement that invites curiosity for openings in the conversation.
“At this particular meetup, the question came around to me,” Jackie says. “And I said something like, ‘I own an Internet Marketing company and work from home.”
She says that she never said anything about her product, “I put it out there and see what interest comes up.”
Does this method really work?
Jackie answered this simply – “If you’re there to meet people, it’s going to work.” She gave a few tips on dos and don’ts:
- Do create curiosity. Say a little bit about yourself and stop.
- Do give a little info if people ask about what you do.
- Don’t throw up on people. It’s the worst thing you can do. Don’t give them too much info.
- Do develop your networking skills. This is a big part of any in-person networking.
What MeetUp groups should we look for?
Look for groups that you enjoy. If you’re selling a product, see if you can find groups that match up, but it doesn’t have to be an exact match.
A couple of examples:
- If you sell a weight loss product, look for weight loss groups, fitness groups, etc.
- If you sell a skincare product, look for beauty, fashion groups, etc.
- Don’t eliminate social groups – Bunco, Sunday brunch, women over 40, etc.
Remember this; eight out of 10 people are looking for a plan B. People will give you clues.
Do I have to leave the house?
Yes, you are going to have leave the house to make this an effective part of your business. Jackie says we’re in a relationship business. “Meetup is a site where people meet face to face. It’s designed to bring people together.”
What’s the time payoff?
A lot of it depends on you and the people you meet. It varies because you are building relationships.
Something to remember is that you still have to develop warm market skills and avoid the salesperson’s persona. Keep the mindset of meeting new people and making friends.
Once you find a group, are there criteria you should look for to prequalify people in the group?
I personally like the smaller groups because you can make better connections. It helps you remember them and it helps them remember you.
You can also interact with people who are in the group on the forum and on the RSVP list. You can make a comment before; get a few details on the people coming to the meetups through their Meetup profiles, etc.
You’re not walking in blind. One of the benefits of this strategy is that you know who to interact with at the meetups.
Your goal with going to these meetups is to make yourself unforgettable. The way you do that is to be interested in the other person.
“When you can engage people, you become unforgettable,” Jackie says.
How does this differ from fitness clubs, networking groups, etc.?
Jackie answered this with a simple question – How many times have you driven up and been scared to walk in? Meetup helps you to put names with faces and know who you want to interact with ahead of time.
If you’re not on Twitter, Facebook or don’t have a website, can this work for you?
You can learn this skill tonight and go out and use it tomorrow. You don’t need to have advanced social networking skills to make Meetup work for you.
You simply need to find a group, join it, RSVP for an event, research people and show up.
Should I start my own Meetup group?
Starting a Meetup is a big time commitment because you’re the organizer and responsible for promoting it. It’s an option if there are not a lot of groups in your immediate area, but there is a time commitment.
What about people in rural areas?
Expand the search to be more than 5 or 15 miles outside your zip code to see if more groups appear. If you’re in an area without many Meetups, it may be a good idea to start something up. You’ll build a lot of credibility by being the organizer.
Next Steps
I hope this Q & A helps you understand more about how Meetup can help you expand your warm market contacts. But as Rachel Embry (my Mentor's marketing director) said on the call, it helps to have a system for making this work.
Jackie Ulmer’s
Meetup Magic for Networkers is designed to do just that – give you step-by-step instructions on expanding your warm market. Get FREE access to the complete system until 11:59 Central on Friday, January 25
th, which a day before our Ambit Simulcast. Simply attend our
webinar in it's entirety and at the end a special link to the complete system will appear. There you learn the whole system.